[eBook] [PDF] For Entrepreneurship Successfully Launching New Ventures 7th Edition By Bruce Barringer, Duane Ireland
PART 1: Decision to Become an Entrepreneur
- Introduction to Entrepreneurship
PART 2: Developing Successful Business Ideas
- Recognizing Opportunities and Generating Ideas
- Feasibility Analysis
- Developing an Effective Business Model
- Industry and Competitor Analysis
- Writing a Business Plan
PART 3: Moving from an Idea to an Entrepreneurial Firm
- Preparing the Proper Ethical and Legal Foundation
- Assessing a New Venture’s Financial Strength and Viability
- Building a New-Venture Team
- Getting Financing or Funding
PART 4: Managing and Growing an Entrepreneurial Firm
- Unique Marketing Issues
- The Importance of Intellectual Property
- Preparing for and Evaluating the Challenges of Growth
- Strategies for Firm Growth
- Franchising
Glossary
Name Index
Company Index
Subject Index
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