[eBook] [PDF] For Consumer Behavior 8th Edition By Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

Hoyer/MacInnis/Pieters� CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today�s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills.

Reviews (0)

Reviews

There are no reviews yet.

Be the first to review “[eBook] [PDF] For Consumer Behavior 8th Edition”

Shipping & Delivery

Instant Downloads

At Library Sources, we make it easy for you to get your eBooks and solution manuals right away. After you buy, you can download your books instantly. No waiting! Just finish your purchase, and you get a link to download your stuff right away. We have many books for all subjects, so you always find what you need. Our service helps students, teachers, and professionals get the books they need quickly and easily.

Benefits Of Buying Solution Manuals From Library Sources

Here are the benefits of buying eBooks or solution manuals from Library Sources:
1. Instant Access: Get your books and manuals immediately after purchase.
2. Convenience: Download your materials from anywhere, anytime.
3. Wide Selection: Choose from a large variety of subjects and topics.
4. No Shipping Costs: Save money by not paying for delivery.
5. Environmentally Friendly: Digital books reduce paper usage.
6. Searchable Text: Easily find information within the book using search functions.
7. Portable: Carry your entire library on your device.
8. Cost-Effective: Often cheaper than physical copies.

[eBook] [PDF] For Consumer Behavior 8th Edition