[eBook] [PDF] For Business Data Science Combining Machine Learning and Economics to Optimize, Automate, and Accelerate Business Decisions 1st Edition

[eBook] [PDF] For Business Data Science Combining Machine Learning and Economics to Optimize, Automate, and Accelerate Business Decisions 1st Edition By Matt Taddy

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Use machine learning to understand your customers, frame decisions, and drive value  Spreadsheet models and pivot tables were once the cutting-edge tools of business analysis. But the Big Data revolution has changed everything. Tasks that once required armies of business analysts are being automated and scaled with software, allowing decision makers to go deep into the data to understand how their business is running and what their customers want. This has led to a new superstar job class: the Business Data Scientist who is able to combine science and engineering tools with business and economic context to build data analyses that drive better decisions.
Matt Taddy, developer of the Big Data curriculum at the University of Chicago Booth School of Business, has made a career of training students to use economic principles to connect business decisions to massive data. Business Data Science is an essential primer for those who want to use cutting-edge machine learning to have a real impact on the direction of their business.

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